‘De Lijn’ is a public transport company that is active in the northern part of Belgium. Over the past 10 years their reputation has been tainted due to many problems surrounding the company. Rebranding 'De Lijn' gives them the opportunity to create a fresh image, with improved goals. Through multiple adjustments their approach could be; expanding to other modes of transport such as bikes, scooters, buses and trams. Not only will this help 'DeLijn' be more environment-friendly, it could also fix their biggest flaw, which is punctuality.