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Loa is an Antwerp based street-food restaurant, with a focus on recipes that are; healthy, creative in taste and presentation, served quickly. Loa has their roots in French-Belgian, Asian and Mediterranian and West-African food culture. For their re-branding the goal was to hint at street culture/food, inspired by the branding of 'The New York Subway' designed by vignelli. With bright colours and grid-based designs the branding refers to stop signs, street-signs, street name plates and more. Combining modern design with deep-rooted food culture.